The liquid matte that started it all. Conceptualized and developed by Lime Crime CEO Doe Deere, Velvetines draw inspiration from her favorite flower - a red, red rose. Doe used to cut out rose petals and paste them onto her lips as a child. Richly pigmented, French vanilla-infused formula glides on as a liquid and dries down to a luxurious, velvety matte finish that lasts for hours and hours. Touch-proof, kiss-proof and utterly addictive!

What it does: Makes your lips feel luxurious and velvety, like a rose. Lasts all day with minimal touch-ups, even through meals.

What it won't do: Bleed or transfer. Dry out properly moisturized lips. Ruin the perfect kiss.

TIPS: Apply lip balm 15 minutes prior; pat off excessive oils with a tissue. Apply Velvetines directly to lips (use a lip brush to refine edges). Remove at the end of the day with waterproof makeup remover or oil.